Cassidy Kei Trowbridge
Creative storyteller first, passionate marketer second
Career Objective
To obtain a full-time position with a company that believes in telling powerful stories to motivate and drive sales. Ultimately I want to work in an innovative team to produce engaging and impactful content.
Education
BA in Journalism and Mass Communication
Arizona State University
Walter Cronkite School of Journalism and Mass Communication
Minor: Business from the W.P. Carey School of Business
Studied traditional print journalism with digital applications. Received business-specific reporting skills and took business courses in finance, economics, marketing and accounting.
Selected as 2016 Outstanding Graduate
ASU Now: 'Some of the best stories that have ever been told are true'
2013-2016
Phoenix, Arizona
Experience
Administrative Assistant
Society of American Business Editors and Writers
- Streamlined daily tasks to Google Forms for vendors and job postings
- Composed and edited weekly email announcements for MailChimp
- Drafted comprehensive conference session evaluations
- Created and queued engaging social media posts for Twitter and Facebook
- Live-tweeted conference sessions, teletraining sessions and speeches
- Produced slideshows, nametags and other graphics for print
- Maintained the organization's website by posting and editing content
- Helped run and produce news during Chicago and DC conferences
Sept. 2016 - Present
Phoenix, Arizona
Dow Jones News Fund Intern & Editorial Assistant
- Two-time summer Dow Jones News Fund/American City Business Journals intern
- Interviewed local business owners and executives, writing two stories daily for web and print
- Reported on entrepreneurship, wages, nonprofit organizations, and commercial real estate development
- Worked independently to produce three cover stories
- Published 100+ stories online
- Photographed and took video of events, executives and news events
- Oversaw weekly calendar and spotlight sections for print and uploaded print content to web through CMS
- Participated in Phoenix Business Journal events such as 40 Under 40 and Health Care Heroes
June 2015 - Present
Phoenix, Arizona
Photographer
Arizona State University's School of International Letters and Cultures
- Captured cultural events on campus, guest musical performances and portraits of staff
- Responsible for following strict university guidelines for ASU branding
- Communicated with SILC staff weekly with regards to creative direction and assignment
- Edited photos for promotion of the school online and in print
Sept. 2013 - May 2014
Tempe, Arizona
Clips
Copywriting Skills
Experience writing in-depth profiles on executives and companies.
Deadline-oriented for quick content turnaroud.
Prioritizes audience by optimizing content across platforms.
Professional Organizations
References
Andrew Leckey
President, Donald W. Reynolds National Center for Business Journalism
andrew.leckey@asu.edu602-496-9186
Ilana Lowery
Editor-in-Chief, Phoenix Business Journal
ilowery@bizjournals.com602-308-6513
Crystal Beasley
Membership, Marketing and Event Coordinator, SABEW
cbeasley@sabew.org602-496-5188